4 strikes which may assist the Pixel 10 beat the iPhone 17

The

Pixel 10
launch is on the horizon, and mirroring final yr’s

Pixel 9
reveal, it is anticipated that the telephones will probably be unveiled at a

Made by Google event
this summer time, probably in August.

Whereas the

leaks
present a reasonably clear view of what to anticipate from the Pixel 10 sequence (spoiler alert: it is strikingly much like the Pixel 9), listed here are 4 issues I imagine Google must do with the Pixel 10 to seize the hearts and minds of extra individuals, together with iPhone customers who’re changing into disillusioned after Apple’s current missteps with Siri and Apple Intelligence.

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4

Go massive with Tensor

Google’s Tensor G5 chip must catchup to Apple and Qualcomm

One in all Apple’s important benefits over Google is chipset design. Apple’s newest A18 and A18 Professional chipsets have extra uncooked processing energy than Google’s Tensor G4 chipset, which is present in your entire Pixel 9 lineup. Does the Pixel 9 really feel gradual or uneven throughout day-to-day use? Completely not. Nonetheless, if Google really needs to steer extra Android customers and iPhone devotees to make the change, equipping the Pixel 10 with a extra highly effective chipset is crucial, particularly for avid gamers and content material creators.

The Pixel 10 is anticipated to function a brand new chipset: Google’s Tensor G5. Though the precise pace is unknown, leaks suggest that it’s going to not symbolize a major leap in efficiency. Nonetheless, there may be nonetheless hope for Google’s Tensor G5 chipset to exceed expectations. For the primary time, Google is reportedly ditching Samsung for the manufacturing of its Tensor chip and is as a substitute choosing a 3nm Tensor G5 chip produced by TSMC. In distinction, Samsung manufactured final yr’s G4 chip utilizing a 4nm course of. Some great benefits of the 3nm course of embrace enhanced efficiency and effectivity because of the smaller measurement of transistors.

If Google launches a considerably improved Tensor G5 chip for the Pixel 10 that competes successfully with Apple’s A18 Professional chip (and the upcoming A19), in addition to Qualcomm’s Snapdragon 8 Elite, it may entice many customers who’re justifiably involved about efficiency.

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3

Keep the Pixel identification

Please hold the digicam bar as is Google

Hyperlink Picture

A technique I believe the Pixel 10 may shine this yr is that if Google retains the digicam bar design launched with the Pixel 9 sequence. Personally, I like that design, and if Google needs to keep up a novel identification for its Pixel telephones that clearly distinguishes them from the Galaxy S25 sequence and the iPhone, then I imagine holding the Pixel 9’s digicam bar is the easiest way to try this.

This yr, there was appreciable dialogue about digicam bars, notably since leaks recommend the

iPhone 17 Pro
will function a big rectangular Pixel-like digicam bar that protrudes from the again of the cellphone. Moreover, there’s the

Google Pixel 9a
, which, in comparison with its predecessors just like the Pixel 8a and 7a, utterly forgoes the digicam bar altogether. In my view, this considerably detracts from the cellphone’s identification. You’ll be able to take a look at a Pixel 8a and the Pixel 9 and instantly acknowledge them as Pixels; you possibly can’t fairly do this with the Pixel 9a.

Aesthetics matter tremendously. In my view, the Pixel 9’s digicam bar design seems a lot better than that of the Pixel 9a and the leaked design of the iPhone 17 Professional. If the Pixel 10 needs to win over extra individuals, holding the Pixel 9’s modern digicam bar is a straightforward manner to try this, particularly if Apple’s new iPhone 17 Professional design seems trying ugly.

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2

Put Gemini within the highlight

Google must placed on show its clear lead in AI

At Google I/O 2025, the tech big showcased its main advances with Gemini, its premier AI expertise. Google is investing billions of {dollars} and intensive growth sources into Gemini, and that is evident with options like

AI Mode
on Google Search, its Veo 3 video technology mannequin, Deep Analysis, and the brand new Gemini 2.5 Flash mannequin, which is smarter and quicker than earlier fashions.

If Google needs Gemini to be a key promoting level for its cellphone, it must show with the Pixel 10 how individuals can use it to boost their on a regular basis lives and the way it can accomplish duties that Apple customers can solely dream of with Apple Intelligence and Siri.

It is no secret that Apple has fallen behind within the AI race. At WWDC 2024, it showcased many options for Apple Intelligence, like on-screen consciousness, however under-delivered on lots of these commitments this yr. In March,

Apple delayed
“a extra customized Siri” for Apple Intelligence till later this yr, with a spokesperson saying that it was taking the corporate “longer than we thought.” Rumors recommend Siri may even be glossed over totally by Apple at its upcoming WWDC occasion in June.

Google, you may have a transparent benefit with Gemini over Apple Intelligence, so make that identified loud and clear with the Pixel 10.

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1

Aggressive pricing

Google, do not hike the worth on the Pixel 10

There’s a whole lot of financial uncertainty proper now, and a technique Google may win over shoppers with the Pixel 10 is by holding the worth the identical because the Pixel 9, or higher but, decreasing it if attainable.

Tariffs have been on the minds of many shoppers. Each week, there appears to be a brand new concern about how tariffs may dramatically enhance the worth of electronics, like smartphones, laptops, gaming consoles, and extra. Not too long ago, President Trump

took direct aim at Apple
, threatening to impose a 25 % tariff on the corporate if it would not begin bringing iPhone manufacturing to the US.

Apple was already rumored to be

increasing the price
of the iPhone 17 sequence this fall, and now with Trump’s tariff threats, that appears more and more probably. Google is not resistant to tariffs, but when it needs extra individuals to decide on a Pixel 10 this yr as a substitute of an iPhone 16 or an iPhone 17, it ought to preserve its present pricing or, higher but, barely decrease it.

The 128GB Pixel 9 at the moment begins at $800, the identical value because the 128GB iPhone 16. If the worth of the iPhone 17 will increase, the Pixel 10 can be in place if it stays at $800, however even higher if Google cuts the worth a bit to entice shoppers.

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