AMC Networks is teaming up with AI firm Runway

Advertising and marketing groups and pre-visualization artists working with AMC Networks may should be on their toes. The corporate has reached an settlement to generate advertising pictures and pre-visualize tasks earlier than they enter manufacturing utilizing Runway’s AI tech.

Another Hollywood corporations — comparable to and Concord Korine’s sadly named EDGELRD — have agreed offers with Runway. Different studios are stated to be testing fashions from numerous gen AI corporations. In line with , nevertheless, AMC is the primary cable firm to agree a cope with Runway.

The publication notes that AMC’s earnings dropped by practically half to $63 million in its most up-to-date earnings report. It’s been prompt that the corporate is seeking to cut back the prices of manufacturing and advertising tasks with out letting high quality drop.

A minimum of in the meanwhile, AMC just isn’t planning to incorporate AI-generated imagery in its exhibits. Nonetheless, the corporate that introduced the likes of Mad Males and Breaking Dangerous to the world thinks it’ll have the ability to promote viewers on exhibits and movies utilizing AI-generated pictures. That is seen as a means for the corporate’s networks to “trot out a spread of promotional materials with out the necessity to spend added money and time attempting to seize pictures with a bodily shoot,” per THR. AI imagery may also be utilized in pre-production, ostensibly to assist showrunners decide what could or could not work of their tasks earlier than filming begins.

In each use circumstances, AMC shall be seeking to decrease prices by decreasing the extent of human labor that’s historically wanted in these arenas. To take action, it is going to be counting on tech from an organization that on hundreds of YouTube movies — in addition to pirated variations of copyrighted motion pictures — with out first acquiring permission. It isn’t clear whether or not AMC has given Runway the inexperienced mild to make use of its exhibits and movies for AI coaching functions, as Lionsgate has.